Junior Digital Account Manager

Job Purpose

Leverage digital channels to drive Watu’s digital presence whilst supporting the development and execution of digital strategies.

Key Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Design, build and maintain Watu social media presence on various platforms.
Analyze the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
Brainstorm new and creative growth strategies
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Act as a point of contact between the Watu Gari and Brand team to address any digital management/ brand queries or concerns.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels

Knowledge, Skills and Experience required:

University degree
3 years’ experience in digital marketing communications
Certification in Digital Marketing will be an added advantage
Demonstrable experience with social media and digital platforms is required
Proficiency with various digital marketing tools id required
Sound understanding of digital best practice.
Integrity and professional skills
Attention to details
Ability to work independently and proactively
Team player and good communicator


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About watu

Watu Credit Limited is a dynamic and fast-growing non-bank finance company. Watu Credit Limited harnesses technology to offer unsecured lending, primarily via mobile services. We aim to become the leading African provider of a broad set of inclusive financial products, delivered through technology in a fast, efficient and professional manner. Watu Credit Limited headquarters are located in Mombasa. We commenced our business operations in July 2015 with the clear vision to be the best in class provider for short and medium-term loan products tailored to the specific needs of our target clients and delivered through mobile technology. Watu Credit Limited prides itself on offering excellent client service in the domestic lending market, thanks to our dedicated team of professionals coupled with the use of modern technologies.