Marketing & PR Manager
Job Type Full Time
Qualification BA/BSc/HND , MBA/MSc/MA
Experience 3 – 5 years
Job Field Media / Advertising / Branding
About the role:
This position is responsible for the provision of strategic leadership and growth of Watu Credit’s brand position and image by managing marketing, advertising, branding, corporate communication, and promotional activities. Additionally, they will closely collaborate with the Media Team, participating in various customer response activities, engaging audiences through different media channels, communicating with stakeholders on different levels (customers, media, boda-boda stage chairmen, etc), and assisting in the drafting of legal responses/ press releases.
Collaborate in the preparation of new product marketing plans through research, analysis of the market trends and recommend changes on the marketing and business development strategies in cooperation with divisional heads.
Support Business Development to generate revenue for the Company.
Establish a system of reports and communications for all information relating to marketing and sales including feedback mechanisms.
Assist in media coverage and branding during corporate events to ensure look and feel is consistent with the Company brand through the use of social media posting, media coverage where necessary, banners, and other branded items.
Assist in preparation of Company publicity materials such as brochures, documentaries, e-shots to increase visibility and marketing.
Develop Company’s communication through various platforms such as website, social media, and mainstream media to ensure accuracy and quality of the information.
Support growing the business through recruitment of new clients and maintain good relationships with the existing clients through constant communication/ encouraging feedback and making timely follow-ups.
Facilitate in the coordination of CSR activities including devising long-term CSR programs that can give visibility to the Company’s work as well as enhance the products’ profile.
Team up with the Media Response team whenever necessary.
Collaborate with the Customer response team whenever necessary.
Engage with customers, dealers, and other stakeholders through different media channels.
Provide support in drafting legal responses/press releases on queries from customers and other stakeholders.
Does this sound like you?
At least five (5) years’ experience of marketing in a large organization with at least 3 years in a leading position within an active commercial environment.
Bachelor’s/Master’s degree in Business, Marketing, or Public Relations from a recognized Institution.
Member of the Chartered Institute of Marketing.
Proven experience marketing financial services targeting BoP consumers.
Excellent communication skills – highly articulate in English, both written and verbal.
Proven track of Public speaking experience – especially in crowd control or crisis setting.
Highly developed and demonstrated teamwork skills.
Excellent business intelligence, business skills, and networking skills.
Ability to work in an organization with diverse business operations.
MODE OF APPLICATION
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About Watu Credit
Watu Credit Limited is a dynamic and fast-growing non-bank finance company. Watu Credit Limited harnesses technology to offer unsecured lending, primarily via mobile services. We aim to become the leading African provider of a broad set of inclusive financial products, delivered through technology in a fast, efficient and professional manner. Watu Credit Limited headquarters are located in Mombasa. We commenced our business operations in July 2015 with the clear vision to be the best in class provider for short and medium-term loan products tailored to the specific needs of our target clients and delivered through mobile technology. Watu Credit Limited prides itself on offering excellent client service in the domestic lending market, thanks to our dedicated team of professionals coupled with the use of modern technologies.