Senior Marketing Manager -East Africa
Job TypeFull Time
Job FieldSales / Marketing / Retail / Business Development
Business Context & Main Purpose of the role
Drive profitable growth for Spreads
Develop and deliver a clearly articulated operational plan for Spreads to deliver against long and short-term category objectives
Work closely with stakeholders to develop and implement brand plans which deliver business objectives through innovation, media plans and activation.
Building business partnerships with category/brand team as well as customer marketing, customer development, finance and supply chain.
Develop and drive the Upfield Foods business, including optimize its base and set, execute and implement strategies.
Develop and drive long term brand vision delivering category and market share growth.
Develop and implement brand marketing plans taking into account local market and consumer insights.
Optimizing product assortment to fit market demands and introducing relevant innovations
Managing pricing strategy in order to drive profitable growth.
Developing optimized communication & activation mix with a market relevant message together with creative agencies.
Driving aligned ATL and BTL communication in co-operation with local Customer Marketing and Sales teams. Ensuring all planned activities are executed to an optimal level and that key JTBDs are achieved and set KPIs are met in terms of trial, awareness and ROMI
Responsibility for media/PR communication, campaign briefing and planning.
Ensure accurate monitoring and controlling of Advertising & Promotion budget.
Your Personal Power! At Upfield Foods we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.
Key Skills & Experiences
Relevant experience in brand building/marketing
Developed analytical skills of the FMCG market and what drives sales
Experience in developing business strategy and implementation
Strong communication and people skills
Preferably experience from globally owned companies
Good team player and influencer
Good solution-oriented mindset and ability to work independently
A passion for consumers, marketing and branding
A strong drive and passion for winning!
MODE OF APPLICTAION
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Upfield is a company selling multiple brands of margarine and other food spreads, including Flora