Brand Manager

Reports to: General Manager – Foods
Supervision: None

Job Purpose: This position is responsible for providing leadership in building brands, assessing consumer and business conditions, developing and executing category and brand strategies to achieve business objectives (financial and marketing) for the brands within the Foods Category.

Key Responsibilities:

Develop and implement Brand Marketing and Communication strategy for the brand to grow and sustain brand performance and profitability.
Identifying, analyzing and understanding market trends (Consumer & Market) and translating them to the marketing brand strategies
Develop the financial budgets (Net Invoice Value, Gross Margins, Advertising & Promotions and Marketing Contribution)
Develop and manage A&P Activities as per the developed brand plans and mix plans. ensuring proper visibility of the brand while growing brand equity, awareness and visibility
Managing Research and Development for New Product Development in line with a 5-year horizon that focuses on growing the brand
Possess a deep understanding of the consumer, developing insights into ideas that drive growth
Developing and managing the pricing strategy and review quarterly, half yearly or annually as per the market situation.
Defining the Route to market, monitoring sales through the different channels as well as distribution by region
Product portfolio management by brand using the Boston Matrix
Managing the product life cycle
Monitoring, controlling and reporting brand performance through brands health Indicators and key consumer KPIs
Understanding & applying relevant external environment factors including consumer insights and competitor activity
Efficient and effective demand forecasting to ensure optimum market supply
Supporting effective execution of trade Marketing plans
Margin improvement initiatives and ensuring a healthy brand P&L
Leading collaboration with advertising, research companies among other partners to ensure the realization of the company objectives
Export business development
Skills and Experience

Strong strategic thinker with experience in marketing strategy formulation and execution.
University degree in Business, Marketing or another related field
At least 4 years proven experience as a brands management, FMCG preferred or manager in marketing and/or advertising.
Strong leadership skills and the ability to influence
Strong execution skills with proven experience in multiple project management and execution
Strong interpersonal skills and the ability to work well with diverse, cross functional teams
Demonstrate a high level of independent judgment
Tenacity and resolve to work in a fast-paced job
Excellent oral and written communication skills
Knowledge of product pricing, packaging, distribution and positioning
Analysis of latest marketing trends and best practices
Ability to conduct research and analyze data
Planning and organizational skills, capacity to multitask, and prioritize important tasks


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About Tropikal Brands Afrika Limited

Tropikal Brands is a truly African and Kenyan company. Having been in the market for more than 20 years, we have a proud heritage and an even brighter future lit by our ambitious plans to be the leading manufacturer of household, personal care, food and baby products and distributor of quality multinational brands.