Overview
Digital Media & e-Commerce Consultant
The Digital Media & e-Commerce Consultant will focus on growing the paid digital arm of the business. This will include yearly/monthly budget forecasting and bi-weekly review with their senior leadership in Kenya. The digital media planning and buying consultant will be expected to share critical opinions on key business challenges in liaison with the Digital Marketing Manager and Head of Growth to formulate clear execution plans and to take calculated risks to achieve growth.
Requirements
Your daily adventures include:
Leveraging the right channels by having full ownership of the Paid Online Marketing investment
Audit the existing website and App tagging for customer behaviour and activity and ensure the correctness of tags, their placement and firing of all such tags, and accuracy in reporting all such events across the customer journey
Overseeing existing campaigns and making recommendations on how to optimise them
Management of GTM and other 3rd party tagging and optimization of existing tags
Ensure accurate setup of all digital marketing tools for optimal performance with a focus on continual improvement in customer engagement
Work with both internal and external teams to create a comprehensive understanding of SEO best practices, its implementation strategy and eventual implementation
Working closely with the Commercial, Operations and Logistics teams to unlock new customer segments or geographies in the country
What It Takes To Succeed
At least 5 years of experience in Digital Marketing preferably in an e-commerce environment or within a consulting firm
Proficiency with analytical tools including, Google Analytics, Firebase, Data Studio, GTM, JavaScript, google app scripts, Google Ad Manager, Facebook ads, Twitter ads, Spotify, etc
Certification with Google, Facebook, and Twitter advertising
Bachelor’s Degree in Advertising, Marketing, Computer Science, or any other business-related field and possess technical digital skills
Excellent communication skills in English, and willingness to be immersed in an international and entrepreneurial environment
Sharp, analytical mind and entrepreneurial spirit
Knowledge of web & digital marketing techs (HTML, JavaScript, Python, SQL)
MODE OF APPLICATION
Click “APPLY FOR JOB” button above to apply for this job.
About TalentintheCloud
TalentintheCloud is a Specialist Recruitment Agency to the FinTech and Payments sector across Africa. We are Headquartered in London and have representatives in South Africa, Nigeria and Kenya.
We design, build and operate on-demand recruitment solutions for our FinTech and Payments customers operating in emerging markets by using the latest technology, marketing, and international recruitment industry expertise to deliver unprecedented accuracy across the continent.
Our approach and innovative digitalized solutions are positively disrupting the International FinTech community by making it more diverse, more accessible, and more dynamic. We use our deep experience and unique digitalized solutions to attract, engage and develop top FinTech talent for your business.
