UI/UX Designer

Purpose of the role

As a UI and UX designer you will work closely with the technology development team to improve and optimise our dashboard. You will be responsible for taking a product road-map and bringing it to life with exceptionally usable screens, user-centric design, and an engaging personality.

You will be expected to work closely with the team to understand technical limitations on design and adjust accordingly. We will work in a very iterative manner, so you must be able to troubleshoot, improve on and create an amazing final version, with incremental improvements in between. You should be knowledgeable about usability within our current markets but also with global standards.

The right candidate will find this role to be an exciting opportunity to work on complex systems in a fast-paced environment, with a cross-functional team who care about creating solutions that are value driven for the customer.



Support product managers in researching user personas and user cases
Create user-centric interactive designs that align the user preferences & abilities with business requirements without losing sight of technical constraints
Plan and implement design projects such as user interviews, surveys and other design project methods
Design and iterate on user interfaces for web and mobile platforms
Produce beautiful, intuitive user interfaces for our technology development team to implement
Create high fidelity designs for agreed flows in preparation of sprints
Translating requirements into style guides, design systems, design patterns and attractive user interfaces
Develop technical and business requirements and always strive to deliver intuitive and user-centred solutions
Incorporating customer feedback, usage metrics, and usability findings into design to enhance user experience
Understand our dashboard and their capabilities and optimise existing user interface designs for the business and test for intuitivity and experience.
Collaborate with different teams to design experiences that cut across different audiences, technologies, and platforms in line with the marketing function on design & branding guidelines
Create a design system that includes a brand book, component library, and UI style guide. This will help enforce consistency across our mobile, web, and social media experiences.
Work with the product team to build new features – mock-ups, screens, components, iconography, user flows, across mobile (native and web) and desktop.
Coordinate with other designers working on related products.
Gather input from users through user interviews, observing users using the system or conducting hosting focus groups and design surveys.
Advise on usability improvements from our analytics and user feedback


Minimum Qualifications;

University degree in design, computer science or equivalent professional experience
3+ years of experience as a UX designer, interaction designer or similar
Fluency in user experience principles and knowledge of best practices for interaction design, user-centred design processes
Experience designing applications with multiple user touchpoints for web and mobile
Portfolio of work demonstrating breadth and depth in UX and visual design. This should also include the approach and process
Professional proficiency in visual design and prototyping tools such as Figma, Sketch, Invision,adobe or equivalent
Strong team player and ability to make trade-offs in a fast-paced startup environment
Solid written and verbal communication skills with the ability to present a strong rationale for design proposals

Additional Skills and Competencies

You have 2+ years of experience as a UI, UX designer and/or product manager.
Proven ability to design beautiful, responsive user interfaces for web and mobile
Track record of using user research design to make product decision
Strong background in prototyping, user research and human centred design
Have experience applying analytical, data-driven decision making to design projects
Experience working on real world design projects that are in product. Preferably worked on products being used at scale.
Experience in a fast-paced startup environment where you’ve integrated rapidly and pivoted quickly on your designs
Excited by taking the time to deeply understand a user base and applying that knowledge to develop products and services that serve a real need
Some technical experience a bonus



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About Synnefa

We are a team of passionate minds working together to create lasting solutions to challenges faced by farmers. Working together with farmers; We do this by partnering with farmers to provide them with affordable modern farming solutions to increase efficiency and improve production. We want farmers to do what they love most-farming! and leave all the heavy lifting to us! Our agriculture philosophy We learn from farmers. Farmers are our primary source of inspiration to look for better solutions and innovate. We stay to see them grow and succeed after taking up our solutions. We don’t leave. It’s just the beginning of our relationship. We leverage existing partnerships; We know how hard it is to build a trusting relationship, so we will always first leverage one’s existing network of partners before proposing new ones.