Overview

 

Marketing Associate

 

About The Role

SunCulture is looking for a qualified Marketing Associate who will ensure that our marketing efforts are done seamlessly for optimum ROI. This resource will ensure that SunCulture is placed in the global market with emphasis on SunCulture’s mission and vision. Reporting to the Senior Manager – Marketing, the ideal superstar will be focusing on end-to-end marketing of all SUnCulture products.

Key Responsibilities

Conduct market research to identify opportunities for promotion and growth through strategic proper planning and implementation.
Support the marketing team with planning, implementing, and monitoring marketing campaigns
Assist with the creation of marketing materials.
Regularly collect and share feedback from clients
Be tech-savvy in implementation, tracking, and measurement of marketing campaigns rolled out
Advise on any traditional marketing strategies that are worth an investment and attract ROI
Deliver regular reports of campaign results, including analysis and evaluation of KPIs
Maintain regular measurement of the ROI of campaigns
Collect and use data to inform the team of new campaigns and the evaluation of existing campaigns
Ensure all traditional marketing activities are scheduled and operate within the budgetary allocation
Plan and project manage multiple branding campaigns across multiple platforms
Write attractive and concise copy for adverts for traditional marketing campaigns
Work alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories.
Ensure smooth sharing of leads to the internal systems built for easy accessibility by the sales team.
Devising campaigns to generate leads
Strategizing on best campaigns for driving traffic to the sales and service centres
Help organize and coordinate marketing events
Provide administrative and project support for a variety of marketing programs
Gathering data on campaign success, often through collecting audience feedback
Keep abreast of new marketing trends and developments
 
Does this sound like you?

Minimum of Bachelor degree in marketing and at least 2 years experience in marketing
Demonstrable experience leading and managing marketing campaigns
Experience in handling radio campaigns
Experience in running branding campaigns
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
1-year experience in digital marketing
Feel like a Fit?

Please submit your application on this portal by July 25, 2021. Please note that we are an equal opportunity employer with Diversity, Equity, and Inclusion at the center of our hiring! Give us a shot!

MODE OF APPLICATTION

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About SunCulture Kenya Ltd

Since the sale of our first kit in 2013, SunCulture has been on a mission to help smallholder farmers in Africa improve both crop yields and quality. We are driven to constantly innovate and improve our technology to make solar powered irrigation solutions truly affordable for the millions of farmers on the continent