Overview

Digital Business Development Manager

The ideal candidate will have 5+ years experience in Marketing tech services, a track record of growing engagement and revenue, be familiar with digital performance marketing and understand subscription revenue models.

Responsibilities :

Help onboard new acquisitions and develop new marketing strategies for the emergency hailing app.
Create and execute brand development and growth strategies for our subscription app businesses.
Develop funnels and KPI tracking for the app to evaluate and optimize performance to maximize subscription growth.
Manage and scale our analytics.
Establish CRM (push, email, in-app) marketing functionality to drive engagement, upsells and greater retention.
Cross functionally collaborate with product, design, QA, tech and ads to elevate and grow our businesses.

 

Requirements :

5+ years of experience in product marketing for mobile apps or web technology products.
Deep knowledge of the mobile app marketing tech stack, including push notifications, app install attribution, analytics platforms, deep linking, ASO, subscription, and email.
Excellent written and oral communication skills, you understand and empathize with users and know what they want and why our products create value for them.
Eye for brand building, establishing brand loyalty and trust and designing key screens and ad creative to build relationships and drive conversion.
Strong influencing and leadership skills; effective cross-functional collaborator and project lead, especially able to work with technical teams to build out our marketing tech stack.
Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment.
A passion for mobile apps

MODE OF APPLICATION

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About Stellar Human Resource Solutions

We are a Human Resource Management Consulting Company based in Nairobi Kenya providing a comprehensive range of Human Resources Solutions with your business needs and focus in mind. We excel in consulting, training, offer complete staffing solutions, policy creation, payroll processing, HR Audits, Organizational restructuring, mitigation and conflict resolution.