Overview

Marketing & Communications Associate

We are looking for a Marketing and Communications Associate who can assist in the planning and implementation of marketing and advertising activities.

In order to be a successful marketing and communications associate, you should have a breadth of understanding about the full mix of marketing as well as familiarity with consumer behavior analysis. You should possess the ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

You will be able to help us achieve our business goals through the crafting of strong advertising campaigns

Marketing and Communications Associate responsibilities are:

Designing and creating creative online and marketing content, including newsletters, brochures, promotional emails and POSM
Collaborating with design and public relations teams to create white papers, infographics and marketing videos
Create, edit and publish creative and engaging content on Meta platforms, Twitter, Tiktok etc
Brand management – create brand guidelines with liaison with the marketing team
Tracking and recording the performance of marketing campaigns and presenting this information to the B/Dev department and members of the company’s management team
Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty and customer satisfaction
Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness
Customer service experience – in telesales, Digital Sales
Generate reports and ROI monitoring

Marketing and Communications Associate preferred qualifications

Proven work experience as a Marketing & Communication Associate (Minimum 24 months)
Preferred experience in the FMCG field or food industry
Proficiency in graphic design tools, MS Office, WordPress
Experience in digital marketing i.e Meta Platforms and Tiktok
Expertise in social media platforms with paid experience preferred
Understanding of web publishing tools
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and web traffic metrics
Project management skills and attention to detail
Preferred BSc degree in Marketing, Journalism or relevant field

MODE OF APPLICATION

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About Raino Tech4Impact

Raino Tech4Impact is a social enterprise that leveraging technology as an enabler to empower African communities. Founded in 2018, We have been developing technology-driven solutions in health, agriculture, sports, green energy and offer business support services.

In partnership with various key players in different sectors, we have developed unique and efficient different use cases of technological solutions impacting millions of lives.

We are a champion of the Sustainable Development Goals (SDGs) and community inclusion in our customer centred approach to solutions making process.