Overview

Marketing Executive

Company Description

Our Client is a well-developed bakery in Kenya and they are seeking to recruit a passionate Marketing Executive to support their growth plan, they are interested in an innovative marketer who can translate the brand’s vision into a marketing plan that meets the needs of their target market. If you live and breathe marketing and have a flair for marketing food products, we need to talk.

Job Description

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door and own their implementation.
Grow business-to-business customer base by exploring new markets.
Oversee designing and production of marketing materials, both online and offline.
Measure and report on the performance of marketing campaigns.
Generate ideas for valuable and engaging content for our website and social media platforms that attracts and converts our target groups to customers.
Responsible for identifying and executing opportunities to improve our search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
Visit outlets to evaluate implementation of marketing activities and outlet image in line with brand identity.
Event marketing: Actively source for participation in strategic events geared towards promoting brand awareness in targeted audience/ platforms.
Advise and coordinate with the advertising agency and other stakeholders to produce relevant content that meets the needs of both BBROOD and our audience.
Conduct regular surveys on customer service and satisfaction and give recommendations for improvement.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Qualifications

Must have affinity for food and flair for marketing food products.
Demonstrable experience in a similar role together with a learning attitude.
Proven experience in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate consumption.
Ability to sell bakery products to other businesses.
Excellent written and oral communication skills with a love for great copy and witty communication.
Good experience with data-driven SEO analysis and optimization.
BA/BSC degree in Marketing from a recognised institution.
Membership to a professional body such as MSK.
Additional Information

Application Deadline is 30th June 2021

MODE OF APPLICATION

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