Overview

Social Media Officer
Job TypeFull Time
QualificationBA/BSc/HND
Experience
LocationNairobi
Job FieldMedia / Advertising / Branding
The Social Media Officer will drive the development of Ol Pejeta’s social media channels and support our social communities.

Responsibilities include:

  • Design, create, and deliver digital media communications to support expansion and growth of Ol Pejeta’s conservation and community programmes
  • Develop, implement and manage the social media strategy with a particular emphasis in growing our following in the UK
  • Develop and monitor performance on key social media KPIs
  • Measure the success of every social media campaign
  • Curate, manage and oversee social media content and publishing
  • Manage the organisation’s website by creating, improving and maintaining content to achieve our PR and fundraising goals.
  • Manage the organisation’s advert programme to promote PR and fundraising campaigns
  • Stay up to date with the latest social media best practices and technologies
  • Use social media marketing tools such as Later to enhance the efficiency
  • Work with the communications teams to ensure content is impactful and helps mobilise resources and engagement from supporters/ followers
  • Monitor SEO, user engagement, suggest and implement content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Build capacity on digital and social media engagement across the department
    Full Job Description

Education, Language & Qualifications

  • BSc degree in Marketing, New Media or related field
  • Excellent verbal and written communication skills in English, ability to inform and engage through written communication
    Essential Knowledge, skills and Experience
  • At least 5 years of experience as a Social Media Officer or similar role
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Excellent knowledge of slink and other social media tools
  • In-depth knowledge of SEO, keyword research and Google Analytics
  • Experience with doing audience persona research
  • Experience in raising awareness about a cause in the European markets
  • Ability to deliver creative content (text, image and video)
  • Adobe InDesign and Adobe Photoshop / Canva skills
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player

    MODE OF APPLICATION

Click “APPLY FOR JOB” button above to apply for this job.

Applications, consisting of covering letter explaining why you feel you should be considered for this post, a full CV and contact details for two referees . Please note, only applications that total no more than five pages in length for the CV and cover letter together will be considered. The closing date for applications is Friday, 22nd January 2021

About Ol Pejeta Conservancy (OPC)

Ol Pejeta is the largest black rhino sanctuary in east Africa, and home to three of the world’s last remaining northern white rhino. It is the only place in Kenya to see chimpanzees, in a Sanctuary established to rehabilitate animals rescued from the black market. It has some of the highest predator densities in Kenya, and still manages a very successful livestock programme. Ol Pejeta also seeks to support the people living around its borders, to ensure wildlife conservation translates to better education, healthcare and infrastructure for the next generation of wildlife guardians. In 2004, the ranch was purchased by the U.K.-based conservation organisation, Fauna &Flora International (FFI), with the financial backing of the Arcus Foundation, a private international philanthropic organisation founded by Jon Stryker. The land purchase was wholly funded by a $15 million donation from the Arcus Foundation, which worked in tandem with FFI and the Lewa Wildlife Conservancy to secure the 90,000 acres of open Savannah grassland and convert it to a national land trust. The conservation of the natural habitat, located in Kenya’s Laikipia Plateau, ensured the protection of existing rhino, elephant, and other wildlife populations in addition to captive chimpanzees living in a 300-acre sanctuary. The Arcus Foundation also gave $12 million to fund capital and institutional development costs at the conservancy. That initial injection of funding allowed Ol Pejeta Conservancy to fulfill its business model as a Kenyan-owned operation benefiting local community development and economic growth in addition to its impact on conservation. Today, the Arcus Foundation continues to support the conservancy through its membership on the Board of Trustees and the funding of various initiatives. In 2014, Ol Pejeta achieved IUCN Green List status, one of only two conservancies in Africa to be awarded this. IUCN Green Listing aims to define excellence in managing valuable natural areas. We have also been awarded the TripAdvisor Certificate of Excellence three years running - a testament to the incredible experiences treasured by all who visit Ol Pejeta. In 2015, we published our 2020 Management Plan - which was developed by our staff in consultation with a range of stakeholders, and sets out our vision for the years leading up to 2020, outlining the major projects that will help us to deliver our vision. We want to become an innovative and sustainable model that conserves biodiversity (particularly endangered species) and contributes to economic growth and the improvement of the livelihoods of rural communities.