Marketing & Communications Lead

Position Summary:

Reporting directly to the Vice President Country Head, Kenya. This critical management position will be responsible for building integrated marketing and communications strategies and campaigns for NBA Kenya, with a focus on cross-promotional monetization strategies. This role calls for building fandom and demonstrating creativity when presenting NBA Kenya’s brand message to target audiences. This role will use analysis of key metrics, market conditions and marketing opportunities to help drive consumer awareness and commercial growth in line with NBA Kenya’s larger strategic goals.


Major Responsibilities:

Lead, inspire and manage a team of marketing, communications and content professionals
Build the brand through compelling storytelling both on and off the court (players/teams, community leaders, basketball fans, etc.). Capture excitement to identify, educate and engage fans across key markets
Develop marketing and PR vision and strategy for NBA Kenya in conjunction with local management and key groups in NY (International Marketing, CDS, Social & Digital Media, and Communications)
Lead planning and prioritization of all marketing and communications efforts for NBA Kenya
Lead communication of all marketing efforts with a specific focus on data and results-driven reporting back to key partners in the region and NY
Oversee relationships with creative, marketing and communications agencies including regular strategic and campaign-specific direction
Oversee regional marketing and PR budget with a focus on delivering additional value
Work collaboratively with key functional groups including Media Distribution, Global Partnerships, Content, and Events to deliver fully-integrated promotional initiatives
In collaboration with Johannesburg and NY-based marketing and communications teams, collaborate on the strategy for BAL products
Pursue strategic brand marketing partner opportunities
Monitor competitor and marketplace trends
Leverage existing and build new relationships to identify marketing opportunities to amplify the brand
Work with the content team and PR team to identify storylines and key messaging moments throughout the season
Set KPIs in terms of the success of key metrics including brand awareness, fan engagement and the overall number of fans.


Required Skills/Knowledge:

Multidimensional marketing and PR leader with the ability to conceptualize and oversee the execution of creative campaigns Excellent communication, social and analytical skills
Highly skilled at building market-based strategies from market entry to market maturity
A motivational leader of people, who is also able to engage, listen and collaborate with multiple internal departments to deliver cross-team solutions
Capable of developing integrated marketing and PR strategies but with the ability to deliver tactical elements in tandem
Deep understanding of digital marketing strategy and content campaign planning
Self-motivated, dedicated and driven to achieve results
Deep knowledge and expertise on the African continent Basketball knowledge and/or affinity, a plus


Experience Needed:

A minimum of 15 years of experience in marketing and PR with a confirmed track record of creating market-based strategies
At least 10 years of experience with an excellent understanding of direct-to-consumer paid social, marketing analytics and marketing technology platforms
Prior experience in leading teams and being responsible for a marketing and PR P&L
A track record of building and growing brand following Experience in developing and delivering data-driven fan/customer engagement strategies, through TV or digital media channels, Experience working with multiple partners and coordinating multiple campaign elements
A validated track record in developing compelling traditional and digital campaigns
Experienced in social crisis communications management Experienced at handling the demands of multiple partners
Proven experience in galvanizing partners towards a common purpose
A deep understanding of media buying

Educational Background Required

Bachelor’s degree University educated with a degree in Marketing, PR, or related discipline required MBA or postgraduate degree, preferred


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About National Basketball Association (NBA)

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success. Off the court, we’re also deeply committed to social responsibility. NBA Cares leads the league’s involvement in addressing important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related cause