Head Of Sales & Marketing

As part of their continued expansion Millar Cameron is proud to support Aspira, one of Kenya’s fastest growing consumer financing fintechs, in their search for a Head of Sales & Marketing. As an empathetic leader you’ll manage a large sales force, define and implement Sales & Marketing strategy, lead key retail accounts, onboard new retailers and be accountable for meeting (and exceeding!) sales budgets. There is a strong preference for candidates from an insurance background, however candidates with experience selling into Retail from an FMCG or Financial Services perspective will also be considered.

Cim Credit Kenya Ltd. (trading as Aspira) is a subsidiary of Cim Financial Services Ltd (“CFSL”), which is a listed financial services company in Mauritius. CFSL’s Mauritian subsidiary is Cim Finance, which has four main business units: Consumer Finance (hire purchase and personal loans), Leasing; Credit Cards (MasterCard and Visa) and Factoring (SME financing).

Aspira is a fintech consumer finance business currently focused on hire purchase/ product financing in Kenya, financing retail clients who then use the product financing to acquire consumer durables.

Dimensions of the role:

Define annual sales strategy and budget
Ensure profitable growth in sales/ loan disbursements in-line with plan
Relationship ownership and management of retail partners
Ensure optimal sales force productivity of Sales Managers and Field Agents
Well defined sales targets for each retail partner and territory
Effective sales deployment: channel & resource mix; territory deployment; optimal resources per account; clearly defined Sales Manager and Field Agent accountabilities
Customer engagement model: ensure continually enhance: Aspira’s customer value proposition; lead generation & qualification; and client retention
Sales execution: effective account planning process and continuous sales process optimization
Ensure that sales KPIs are clearly communicated to sales team and are regularly monitored
Ensure that sales team incentives are ambitious but achievable and aligned with sales goals
Ensure that Aspira attracts good talent with clear career development paths and management systems supporting development and talent retention
Experienced Required:

At least 5 years’ Executive Management Sales experience
Accountability or oversight of Marketing is advantageous
Ideally at least 15 years’ experience in Sales roles
Ideally 10 to 15 years’ experience in financial services or FMCG sales, preference is insurance
Proven leadership at project and business level, including sales & P&L accountability
Preferably has had accountability for sales across geographic territories in Kenya
Sales roles must have included B2B account relationship accountabilities and retail client focus
In-depth knowledge of the Kenyan retail/ commercial environment, particularly the electronics, furniture and e-commerce sectors embraces the company’s core values


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About Millar Cameron

About Millar Cameron
MIllar Cameron is a leading recruitment consultancy who provide recruitment talent solutions to the Food Value Chain, Agricultural, Logistics, Real Estate and Finance sectors in developing geographies with a particular emphasis on Africa. Headquartered in Oxford with an office in London, our team of consultants and researchers source personnel for projects and operations. We are presently investigating opening offices in Africa however already work with numerous talent associates within the region. Millar Cameron is regarding as one of the leading recruitment companies focusing on the African market and is the leading recruiter for international farming projects. We assist our numerous clients through the provision of professional,loyal and dynamic professionals. Our disciplined recruitment ensures that the right people are found irrespective of the challenge. Millar Cameron is an active component to addressing key global issues such as Food Security.