Talent Branding and Engagement CRM Specialist


University degree
5+ years of experience in CRM, preferably in a recruiting context and preferably in a professional services firm
Familiarity with Marketo, Epsilon PCM, and/or Avature CRM preferred
Knowledge of CRM and direct email marketing metrics and measurement approaches
Ability to work collaboratively in a team environment, often virtually
Exceptional organization and project management skills to handle multiple priorities in a fast-changing environmentAbility to communicate effectively – both verbally and in writing – in English as well as the local office language


You’ll be part of our global Talent Branding and Engagement team, under our Communications function. This team helps prospective candidates learn about, and be inspired by, the wide variety of career paths at McKinsey and engage with the firm.
Our current Talent Branding and Engagement team currently includes ten people who span the globe, and we’re growing. We’re an inclusive and collaborative group that offers flexibility and autonomy and expects innovation and execution in equal parts.
In this role, you can be based in any of our 130+ locations around the world. You will work closely with global leaders and recruiters in Talent Attraction, as well as colleagues in Brand, Communications, Publishing, Social Media, Reach & Relevance, Reputation Risk and Internal Communications.


You will lead direct email marketing and candidate retention efforts for Talent Attraction at McKinsey.
In this role, you develop holistic programs that cultivate warm leads, building and sustaining relationships with prospective future candidates around the world. You will create a sophisticated CRM program with tailored marketing flows, autogenerated campaigns, and right-timed personalized content; and you may need to source, assess, configure and implement new tools to make this possible.
You’ll help us find ways to improve and automate the pre-application experience to make learning about and applying for roles easier for job seekers.
You’ll advise McKinsey recruiters on best practices around how to launch retention programs for their specific target audiences and measure results. As a subject matter expert, you will regularly communicate your approach, recommendations and successes to team members and Talent Attraction leadership globally.
You will grow and further develop your existing skills in direct email marketing and candidate retention with the support of your colleagues.
Your expertise will help recruit the next generation of talent to help McKinsey accomplish its purpose to create enduring, positive change in the world.


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