Overview

Marketing Officer

Job Purpose

You will be responsible for the day-to-day marketing support for all relevant departments and functions (Sales, Retail, Retention, Warehouse).
You will be reporting to the Senior Manager Market Development.

Key Accountabilities

Assist in preparing and organizing marketing events such as product launches, promotions, and trade exhibitions as per the company’s marketing strategy
Periodic/quarterly furnishing of Services Centres and other M-KOPA shops and affiliates with updated information on marketing materials (demo stands, flyers, standees, posters, etc.) to uphold the company brand by following M-KOPA shop brand guidelines
Act as the custodian of Marketing stock and work with other relevant departments in the distribution of stock to Staff and the sales team, monitor/track usage levels and replenish stock when required upon approval from respective HOD
Responsible for updating the marketing calendars as approved by the Senior Manager Market Development
Responsible for periodic marketing audits
Participate in research and activities geared towards the measurement of the effectiveness and impact of marketing initiatives and share timely reports with the Senior Manager Market Development
Work closely with the creatives team to ensure the timely delivery of artwork for marketing collaterals
Ensure timely delivery of all marketing collaterals, while ensuring that all materials adhere to the brand guidelines
Monitor and update M-KOPA social media pages with product information, promotions, and engaging content to generate likes and reach out to potential customers
Any other duties assigned

Experience:

2+ years of working experience.

Education:

Bachelor’s Degree in any related field; specific experience in Project Management, Marketing, or Administration is an added advantage but not required.

Skills and Competencies:

Strong project management, multitasking, and decision-making skills
Strong and effective communication skills
Knowledge of marketing trends
Process-driven with strong administrative skills
Agility – able to work in a fast-moving environment with frequent change and a sense of urgency
Willingness to work long hours as may be required from time to time
Ability to work independently as well as in larger teams

MODE OF APPLICATION

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About M-Kopa Solar

M-KOPA’s mission is to make high quality energy affordable to everyone. OUR GROWTH SO FAR… M-KOPA has connected more than 400,000 homes in Kenya,Tanzania and Uganda to solar power with over 550 new homes being added every day. Each 8W battery powered-system comes with three lights, mobile phone-charging and a solar powered radio. Customers can now opt for a 20W system with digital TV. As of July 2016, M-KOPA has connected over 400,000 homes to affordable solar power. Current customers will make projected savings of US$ 300 Million over the next four years. M-KOPA’s customers will enjoy 50 million hours of kerosene-free lighting per month. Total employment created in East Africa is 2,500. In March 2016, M-KOPA emerged boldest at Financial Times Arcelor Mittal- Boldness in Business Awards in the Developing Markets category. In February 2016, M-KOPA was recognised as the Best Mobile Innovation for Emerging Markets at the Global Mobile Awards. In 2015, M-KOPA was recognised by Fortune Magazine as one of the Top 50 Companies Changing The World and won the Zayed Energy Future Prize. M-KOPA has also won the 2014 Bloomberg Pioneer Award and 2013 FT/IFC Excellence in Sustainable Finance Award.