Store Commercial Responsible

As a Store Commercial; you will work closely with HQ merchandising and commercial teams and conduct qualitative and quantitative researches to understand the insights of customer and provide input to collection design, product allocation, replenishment and budgeting process.

Job Description:

Observing, investigating and finding out the customer expectations, needs, preferences, style, shopping motivations of customers, understanding the insight of different ‘personas’,
Performing customer segmentation for his/her store according to their clothing styles,
Analyzing sales rankings to promote the correct merchandise and implementing visual merchandising activities to increase the sales potential to achieve maximum sales,
Determining the ideal product mix of his/her store that fits perfectly to the periodical and occasional requirements,
Following up the current trends to forecast the sales potential,
Exploring, analyzing, determining and demanding the ideal product mix that should be in his/her store,
Cooperate with HQ merchandising team,
Evaluating and giving points (RANKS) to the future collections in terms of suitability of his/her store’s customer needs, expectations/preferences.
Required Qualifications:

Education & Language Skills

BS / BA Degree is a plus
Advanced English (written & verbal)
Professional Expertise

Fashion Retail experience or enthusiastic in marketing/ fashion retail career
Passionate for Fashion & Trends
Curious and ambitious to understand the customer insight
Excellent customer service experience
Strong track record of commerciality
Having strong analytical and reasoning skills
Results oriented and consistently showing your ability to develop yourself
Agile & Able to adapt change at ease
Having an ability to work in a matrix organization
Exceptional communicator with great interpersonal skills and a passion for teamwork
Strong with numbers as well as visual merchandising skills (the perfect balance between creative and analytical)
Strong initiative & self-motivation


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About LC Waikiki

LC Waikiki’s journey started in France in 1985, continuing after 1997 as a Turkish brand under the umbrella of LC Waikiki MaÄŸazacılık Hizmetleri Ticaret A.Åž. Today LC Waikiki trades in 506 stores in 23 countries, with the company’s philosophy that "Everyone Deserves to Dress Well” enabling people to enjoy accessible fashion through quality products at affordable prices. LC Waikiki, which was selected as Turkey’s "Favorite Company in the Ready-to-Wear Industry of 2013” was actually established in 1988 by the Dizdar family from Safranbolu, and the Küçük and Kısacık families from Malatya. There are nearly 3000 people working at LC Waikiki’s corporate office, more than 24,000 people in Turkey and abroad, with more than 500 job positions throught the company.