Overview

Brand Manager – East Africa

Job Description

Drive brand initiatives across East Africa markets. Attend to countries’ needs in short-term while driving key innovation / renovations pipeline in long-term.

 

Responsibilities

Routinely analyse customer and channel performance in order to identify, understand, and address performance gaps and incremental growth opportunities in order to deliver the business financial objectives.
Drive regular store audits across the trade to explore, identify, and report on category, trade, shopper, POP and competitor activities and trends and leverage these in the identification and response to growth issues and opportunities in your customers.
Monitor on and off pricing levels of KC and competitor lines relative to the company mandate and category price index models.
Work with Team Leader to identify and prioritise go to market opportunities to support the BOPs, and to develop these into the Country / Customer Operating Plans and ultimately cascade them into the Joint Business Plans.
Work with key Distributor to drive store cluster level compliance of ranging and merchandising guidelines, impactful Go to Market activities in support of plans and gap fill initiatives – maximising speed to market, trade participation, impactful brand visibility, shopper engagement and conversion.
Critically review and provide recommendations to maximise the ROI on trade spend to activate brands, stimulate sales volumes, and optimise the investment made in either trading terms or other spend.
Drive change in consumer behaviour towards Huggies & Kotex brands by marketing activations ATL / BTL with a 360’ approach to maximize synergy of the investment and initiative.
Drive key innovation / renovations from project initiation to go to market (end to end).

Qualifications

Bachelor’s degree preferably in business or marketing.
A minimum of 3 years experience in marketing FMCG products
Knowledge of the East African region

 

MODE OF APPLICATION

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About Kimberly-Clark

Leading the world in essentials for a better life. That's what Kimberly-Clark is all about. We place consumers at the center of everything we do. Billions worldwide choose our products to make a positive difference in their lives. That's a big responsibility and one we take seriously. 42,000 employees worldwide and operations in 35 countries Leading brands sold in more than 175 countries More than 145 years in business Nearly one-quarter of the world's population purchase our products every day $18.2 billion in sales for 2016 With brands like Kleenex, Scott, Huggies, Pull-Ups, Kotex, Poise and Depend, Kimberly-Clark holds the No. 1 or No. 2 brand share in 80 countries Contributed more than $35.8 million in cash and products to charitable causes in 2016 On our brands: Kimberly-Clark has some of the most recognized brands in the world. Our brands hold the No. 1 or No. 2 share position in 80 countries, and we have five billion-dollar brands: Huggies, Scott, Kleenex, Cottonelle and Kotex. We are increasing the use of digital and non-traditional channels and programs to advertise our brands and build personal relationships with consumers. Kimberly-Clark Professional partners with businesses to create Exceptional Workplaces, helping to make them healthier, safer and more productive, with brands including Kleenex, Scott, WypAll, Kimtech and Jackson Safety. On sustainability: When consumers purchase our instantly recognizable brands, they also help make the world a better place. We seek opportunities to make more of our products with sustainable wood fiber, find ways to recycle our packaging, and challenge ourselves every day to discover ways to carry on the resources we enjoy today for generations to come. From our leaders to our front-line employees, we treat our planet's resources with care and consideration. We build sustainability into every facet of our business.