Overview

Marketing and Communications Manager (Nairobi)

Job FieldSales / Marketing / Retail / Business Development
Ilara Health is a venture funded company on an aggressive growth path and this is an opportunity to get into an exciting, early stage tech startup that is bound to make an impact on healthcare outcomes in Africa.

The role

We are looking for a marketing and communications lead with a digital focus. This position will be responsible for:

  • Paid Social Advertising: End to end management of Facebook, LinkedIn, Instagram, and Twitter advertising campaigns from conception to execution, iteration, and reporting
  • Lead Generation: Create and leverage scalable channels of generating qualified leads for the sales team
  • Content Marketing: Own the content strategy and execution on Ilara Health’s social media as well as blog
  • Social Media Engagement: Drive engagement to maximize reach of our social media channels
  • Marketing Collateral Management (Offline and Online): Conceptualization and supervision of all marketing collateral created within the organization
  • Brand playbook: Develop and maintain brand guidelines in the form of an evolving playbook
  • External communications: Maintain external facing communication channels such as the Ilara Health website, and press releases
    Requirements
  • Deep understanding of paid campaigns via Facebook and LinkedIn in a B2B lead generation context using targeted advertising
  • Experience running content marketing campaigns in a social impact context
  • Experience in creating an engaging blog experience and driving traffic
  • Data-centric A/B testing experience for optimizing ad campaigns
  • In-depth understanding of brand guidelines, processes and metrics
  • Healthcare industry experience preferred but not required
  • Analytical mindset and ability
  • An eye for good creatives as well as content
  • People management experience
  • Knowledge of SEO, conversion tracking, and attribution models

MODE OF APPLICATION

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About Ilara Health

Ilara Health brings accurate and affordable diagnostics to the 500 million people in Africa who today struggle to access a simple blood test. We distribute low-cost, AI-powered diagnostic devices directly to primary care doctors in peri-urban and rural clinics, where the availability of common diagnostics is very poor. Our proprietary software integrates all the devices that we distribute and enables the doctor to provide effective patient management. We use technology to bring light to a dark world of healthcare in a similar way technology has leapfrogged landlines, banking and electricity grids.