Regional Sales Manager – Coast Region
Job TypeFull Time
Experience8 years
Job FieldSales / Marketing / Retail / Business Development
Years of experience

8 Years in sales and marketing. 5 years must be in route to market development.


Bachelor’s Degree in Sales and Marketing or Equivalent.

Reports to

Head of General Trade


Regional sales team

Overall responsibility

Provide leadership to sales representatives and agents with the region.

Core Performance Areas/Indicators

Maintain departmental compliance with company policies and procedures.
Generate profitable revenue.
Ensure departmental adherence to applicable laws and regulations.
Sharing of best practices
Manage fleets.
Negotiate with Vehicle suppliers.
Resolve disputes.
Analyze the effectiveness of operations.
Implement and enforce transportation scheduling and policy changes.
Offer guidance to drivers on the best ways to maximize deliverables, while delivering a high level of customer service
Ensure that all drivers understand they need to legally carry loads to customer destinations
Work closely with the maintenance team to find ways to reduce downtime due to repairs or lack of routine maintenance
Ensure that all load paperwork associated with each run is accurate and submitted properly.


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About Highlands Mineral Water Company

Highlands Mineral Water Company Limited, established in 1954, is one of the pioneers of the soft drinks industry in Kenya. Our product range includes Highlands bottled water, Highlands Cordials, CLUB carbonated soft drinks and RIO ready-to-drink juices. All Highlands products are quality certified by the Kenyan Bureau of Standards.