Overview
Brand Manager
Job Type Full Time
Qualification BA/BSc/HND
Experience
Location Nairobi
Job Field Media / Advertising / Branding
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
Coordinate cross-functionally to ensure consistency in brand-related decisions
Analyze and report on brand performance to determine ROI
Monitor market and consumer trends
Develop pricing and distribution strategies
Collaborate with Sales, Production for end to end execution of marketing plans
Qualifications
Bachelor’s degree or equivalent in Marketing
5+ years’ brand management or marketing experience
MODE OF APPLICATION
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About Godrej Kenya
Godrej Consumer Products entered into a partnership with Darling Group Holdings, a leading pan-African hair care company, and acquired a 51% stake in the business. Darling, which has operations in 14 countries across Africa, is a market leader in hair extension products; a category which it has pioneered in the continent.
The Darling business was founded in 1979 by Saadallah Khalil and his uncle, Ali Hoballah. They started by trading in basic synthetic fibres used for braiding in Senegal in West Africa. Over the years, they expanded the brand and business to other countries in West Africa like Ivory Coast, Nigeria, Ghana and Cameroon. Very early, they established a partnership with Kaneka Corporation of Japan to introduce high quality fibres that could be used to manufacture a full array of hair extension products. Each of these countries saw a business being built from scratch, covering manufacturing, distribution and marketing. By the early 2000s, Darling became the market leader in hair extension products in Africa, with a comprehensive presence across West, East and South Africa. The Darling brand today stands for beauty and is an enabler for every African woman to transform the way she looks.
