Head of Merchandising

Job Summary

The Head of Merchandising is responsible for managing the retail sales team to ensure they are supported to be effective and productive while ensuring adherence to company work policies and procedures.

Key Duties and Responsibilities

Coordinating sales and merchandising activities and monitoring performance of the team to ensure delivery of assigned targets. This is achieved by tracking and assessing sales and merchandising output and providing periodic performance reviews to management.
Outlet management with sales performance tracking, payment status, stock levels, product movement and availability, order cycle time and holding capacity.
In coordination with the Sales Manager, ensure that all outlets are familiar with their operating parameters including credit terms to ensure prompt
facilitation of collections.
Track service history for improved customer service from order placement to delivery across the market regions
Assist in optimizing return on investment in all trade promotional activities agreements, selling and administration costs among others.
Work closely with other departments and cross functional teams to review progress, resolve issues and ensure high level of customer satisfaction
during sales engagement.
Strategically plans, directs and coordinate retail activities and shares trade and consumer insights for decision making.
Develop and implement route plans, planograms and routines that define the merchandiser’s work.
With Senior Management team, defines and communicates clear vision to the team and translates into understandable goals and targets
Builds a strong team with a focus on, recruitment, coaching/training, empowerment and succession planning.
Deals with team performance issues promptly and appropriately, in liaison with HR when required.
Provides individual support to new team members, ensuring a full induction is provided and adequate support given during their learning curve.
Educating retail team about sales process and tools in line with company SOPs. Develop sales training materials, coordinate training initiatives and delivery for retail teams as well as motivating the team and recommend strategies to address areas of weakness
Ensure proper management of in-outlet stock rotations to ensure damages/losses to the company and outlet are mitigated.
Be able to use data and insights to drive decision making.


Person Specification

Bachelor’s Degree in Sales, Marketing, Business Administration or any related field.
Must have a minimum of 4 years’ experience.
Experience in the FMCG industry required.
Thorough knowledge of the Kenyan market; on both modern trade and general trade
Advanced Computer proficiency and analytical skills


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About Farmers Choice Limited

Farmer’s Choice was founded in 1980, with the central purpose of selling fresh and processed pork products to all income groups in Kenya. To this day, the core business of the company has been the production of fresh sausages, bacon, ham and pork. Beef has also become an important supplementary product. In the mid 1980s, the company expanded into pig production, establishing a new butchery complex & slaughterhouse at Kahawa West just outside Nairobi. An essential feature of this development was Total Quality Control from beginning to end of the production process. Central to the philosophy behind this new complex was that it should be built to international standards, satisfying hygiene and safety criteria laid down by the UN’s Food and Agricultural Organisation and the World Health Organisation, as well as the EU. At Farmers Choice, our mission is limited is to be the most respected branded meat plant on the continent specializing in a wide range of fresh and processed meats with an emphasis at all times being on Quality Assurance, Staff Morale and Customer Satisfaction