Country Manager
Job Type Full Time
Qualification BA/BSc/HND
Experience 4 years
Location Nairobi
Job Field Administration / Secretarial
This is a visible senior position that requires an experienced FMCG Professional to act as a Country Manager and have full handling of the Company’s sales strategy. Reporting into the Managing Director, we need a high performer who is able to analyze all reported data and identify development in order to recognize opportunities for the company on the East African Market.

Core Duties & Responsibilities

  • Country Manager is responsible for building a company’s brand in East African Markets
  • Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives
  • Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities
  • Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors
  • Devises advertising and promotional plans and are involved in product positioning and global brand marketing development
  • Implements trade promotions by publishing, tracking, and evaluating trade spending
  • Accomplishes sales and organization mission by completing related results as needed
  • Continually assess company progress, sales and marketing successes and compile reports to submit to superiors in corporate headquarters
    Knowledge & Skills
  • A 4-year or advanced degree in sales, marketing, or finance. Familiarity with the country or region in which one will work is considered a notable advantage for those seeking to fulfill a Country Manager role
  • A bachelor’s degree in business administration, business management or a similar area
  • Requires a strong understanding of how a business operates and successful candidates will have a proven track record demonstrating their understanding and business acumen
  • As a successful Country Manager, you would need to demonstrate strong communication, organizational and negotiation skills
  • Must be familiar with computer software programs e.g. PPT, Word, Excel
  • Fluent in English(French or Portuguese Speakers are desirable)
    Personal Attributes
  • Should be a motivated self-starter with the ability to work with little or no supervision and possess the ability to assemble and manage teams
  • Presentation, analytical and planning skills are also essential
  • Need to be sensitive to cultural differences


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