Divisional Performance Analyst

Purpose of Role:

The Commercial Performance Analyst will be responsible for collecting, compiling and analysing sales & related data and providing valuable feedback and actionable insights to assist in the governance of commercial planning process

Top Accountabilities

Data management

Create and updates the SFA system with all the approved activities for execution by the sales team
Reviews the data changes processes to ensure compliance with business process and highlight any deviation for actions by the Commercial Performance Manager – BTL
Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis
Support with data quality assurance and data cleansing of existing data sets for analysis
Performance Reporting & Management

Engages with the divisional Commercial Performance Managers to identify issues affecting execution of BTL plan and updates for actioning by the Commercial Performance Manager – BTL
On an ongoing and ad hoc bases reports on and verifies daily, Weekly and monthly Key performance Indicators (KPI) are updated based on the customer marketing team needs
Identifying and understanding performance trends, assessing performance against targets and highlights opportunities
Process and analyze large datasets, producing clear findings and recommendations
Manage and book the calendar of the various stakeholders to execute the customer marketing routines


Dashboard Automation and Change Management

Gathering and refining of requirements to build dashboards that address customer marketing team business needs
Develops tests and trains the team to navigate and generate insights from the dashboard developed
Develops a business case on any additional enhancements that are not within the current system capabilities.
User Acceptance Testing (UAT) on enhancement build in the existing systems (DMS, Trax, CPM, SDP)
Vendor Management and internal Communications

Manages the relationship vendors delivering non-Shopper and Channel activities – Branding and licences for vehicles and outlets
Tracks and follows through the approvals of NACADA and BCLB approval for activities
Publication of the bi-weekly sales magazines



A business-related degree or equivalent.
Advanced MS Excle and MS SQL skills
2 years’ experience in analytics or sales role
Strong attention to detail.
Ability to follow defined business processes.
Ability to manage and monitor data quality.
Excellent interpersonal skills including the ability to influence


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About Diageo

In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits being critical to realising the potential of the region. Local sourcing is a key element of our strategy in Africa: it directly supports our commercial operations, while indirectly supporting our position by bringing wider benefits to society as a whole. Our markets The region comprises Nigeria, East Africa (Kenya, Tanzania, Uganda, Burundi, Rwanda and South Sudan), Africa Regional Markets (including Ghana, Cameroon, Ethiopia, Angola and a sorghum beer business in South Africa) and South Africa (including Republic of South Africa and Mozambique). Supply operations We operate 12 breweries in Africa, four sites that produce sorghum beer in South Africa, cider plants and five facilities which provide blending and malting services. In addition, our beer and spirits brands are produced under licence by third-parties in 19 African countries. In the year ended 30 June 2016 we sold our 25% interest in a brewery in South Africa. Route to consumer In Africa our largest businesses are in Nigeria, where we own 54.3% of a listed company whose principal brands are Guinness, Orijin, Harp and Malta, and in East Africa, where we own 50.03% of East African Breweries Limited (EABL). EABL produces and distributes beer and spirits brands to a range of consumers in Kenya and Uganda, and owns a 51% equity in Serengeti Breweries Limited located in Tanzania. Within Africa Regional Markets, we have wholly owned subsidiaries in Cameroon, Ethiopia and Reunion and majority-owned subsidiaries in Ghana and the Seychelles. Angola is supplied via a third party distributor. In South Africa and Mozambique we sell spirits, beer, cider and ready to drink products through wholly owned subsidiaries, following the termination of the agreement with Heineken and Namibia Breweries Limited in December 2015. Diageo has agreements with the Castel Group who license, brew and distribute Guinness in the Democratic Republic of Congo, Gambia, Gabon, Ivory Coast, Togo, Benin, Burkina Faso, Chad, Mali and Guinea. Diageo sells spirits through distributors in the majority of other sub-Saharan countries. Sustainability and Responsibility The issues we address differ between markets but a key issue in many is illicit alcohol. We work closely with governments and regulators on this significant public health issue and specific local issues, such as drink driving in South Africa or bringing in a minimum legal drinking age in Ghana. Our aim everywhere is to promote responsible drinking as part of a balanced lifestyle. Our overall approach is to consider the broader context of our contribution as a local taxpayer, employer and member of the community. Our recent work to assess human rights impacts throughout the value chain was piloted in Kenya. We source 73% of agricultural materials locally and we work with more than 50,000 local farmers for our agricultural inputs. Fifteen of our production sites in Africa are in water-stressed areas, so we focus closely on managing water efficiently and enhancing access to clean water to surrounding communities through our pan-African Water of Life programme. This year we launched the Water Blueprint in East Africa, to address water stewardship in this water-stressed area. Our new Sustainable Agriculture Strategy will play an important part in strengthening our longstanding and mutually beneficial relationships with farmers and communities.