Marketing Skills Development Manager
Job Type Full Time
Experience 5 – 6 years
Job Field Sales / Marketing / Retail / Business Development
British American Tobacco has an exciting opportunity for a Marketing Skills Development Manager to join our team in Nairobi.
The fundamental purpose of the role is to raise the capabilities and skills of our talent to serve consumer needs better and create a sustainable, successful organisation.
The role is aligned to the BAT Strategic Imperative of ‘develop talent as a competitive advantage’
The job holder will identify needs, facilitate and enable learning, gain expertise in new learning trends and technologies including social and mobile, involve Line Managers in cultivating a strong learning culture within their functions, and enhance employee engagement to drive high on the job performance.
The job scope will range from meeting the learning needs of individuals to developing and implementing a Learning & Development strategy to support business success.
The role will primarily serve the Marketing function with support to other business functions.
Manage the smooth implementation of all Learning and Development Initiatives for the business
Champion digital competency acquisition across the business through adoption of relevant content in modern & future fit Apps, identify areas of opportunity & where necessary, partner with external providers for customized solutions
Regularly assess quality of talent pool through available competency assessment tools, Talent Review meetings, line Manager engagement and ensure quality development plans are drawn up, and targeted learning solutions deployed for immediate impact
Collaborate with the Talent & OE Manager, HR Business Partners to drive a healthy talent pipeline by effectively supporting Career/learning paths, recruitment /on boarding processes and change management.
Keeping abreast of the fast-paced marketing landscape and sharing local best practise,
Ensure learning & development budget and resources are used in the most effective and efficient manner.
Drive induction of new hires and continuous development of all Marketing employees
Create a buzz, excitement and a commitment to capability building of our marketing organisation across line managers, business units and leadership teams
Ensure collective capability levels remain high in the organisation- i.e. new joiners get up-skilled early enough to facilitate on- time-in-full integration, support high performance as well as demonstrate our commitment to talent development
Drive the development of facilitation and coaching skills in line managers to support the embedding of 70-20-10 and self-directed learning across East Africa Markets.
Regularly diagnose individual and team gaps across functions, agency of record, and distribution partners to ensure fit for purpose learning and development solutions are deployed.
Drive timely evaluation on the effectiveness & efficiency of all development programmes
The accelerated shift in consumer behaviour, converging market forces, expanding into New Categories and digitalization have impacted our activities, structure and organisation of the Marketing function to become increasingly integrated. The current Trade, Deployment, Strategy Planning & Insights development programmes under will support this trend and encourage improved business performance.
Ongoing communication and keeping up to date with
Tobacco industry & other FMCG Companies to exchange ideas and keep abreast of new developments including regulatory landscape and competition.
Identify how Technology can improve learning effectiveness
Developments surrounding adult learning approaches
Understand our company strategy, understand our Marketing focus, and ensure that talent is developed to improve skills, promote alignment, foster the innovation and agility to significantly contribute to the achievement of our corporate marketing objectives.
Knowledge, Skills & Experience
Principal competencies required
Business Expertise (Including Marketing competencies)
Learning & Development Expertise
A bachelor’s degree in a business field
Minimum 5-6 years’ experience within the Marketing function (preference for both Trade and Brand experience).
Strong negotiation, written and verbal skills
Ability to apply strong strategic, analytical skills and good judgment
Appropriate level of maturity to provide credibility at senior levels
Demonstrates the capacity to drive for high performance and sustainable business results.
Key Success Factors
Meeting the people development needs arising from competency assessments and Talent review meetings.
Assessing the capability of the marketing function vs strategic business agenda, and building a plan to bridge gap
Improving the level of coaching competence amongst Line managers
Planning and working within agreed budget guidelines
Ensuring timely feedback on development programmes and learning initiatives
Meeting agreed Your Voice targets
Effectively implementing Marketing talent and development initiatives
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
We are proud that we are consistently among the top 5 companies on the London Stock Exchange.
Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.
MODE OF APPLICATION
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About British American Tobacco
Few companies founded in 1902 are still going from strength to strength. Fewer still are leaders in more than 55 markets. And with one billion adult smokers around the world, we manufacture the cigarettes chosen by around one in eight of them. We take our business and our impact very seriously. We know the tobacco industry is a controversial one, and so it’s all the more important that we act responsibly, from the sourcing of tobacco leaf right through to how we market our products to adult consumers. Global to local Our business operates at a local, as well as global, level. We don’t own tobacco farms or directly employ farmers. More than 1,000 BAT leaf technicians worldwide support some 90,000 contracted farmers worldwide. We are a part of many local communities - both large and small - around the world, and in many countries we are the top employer and the company of choice for people employed at every stage of our supply chain. In 2015, we sold 663 billion cigarettes, made in 44 factories in 41 countries. We employ more than 50,000 people worldwide, with many more indirectly employed through our supply chain. British American Tobacco alone contributed approximately Â£30 billion to governments worldwide in excise and other taxes in 2015. Acting responsibly We take pride in the responsible way that our businesses are run. And the recognition and awards we’ve received over the decades show it’s not just us who think we’re doing the right thing. We were the first tobacco company to be included in the Dow Jones Sustainability Index in 2002 - and we’ve been included every year since. We know that in order to continue our success and grow our business we need to operate sustainably. And that will depend on us satisfying not only our shareholders, but also our many other stakeholders.