Trade Marketing Representative non-management


The role of the Trade Marketing Representative is to achieve total volume and distribution targets in order to maximize brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.


Operations/ Professional/ Business:

Implement a Trade Marketing and Distribution plan:
That meets the objectives of trade marketing and distribution.
Is in line with brand / price strategy.
Achieve trade coverage, visit frequency and outlet visit plan to maximize route effectiveness and efficiency.
Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.
Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.

Management responsibilities:

Manage financial accounts and assets for the territory to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.
Ensure all duties performed in the market by self and distributor staff adhere to the Tobacco Control Act and International Marketing Principles
To provide market information and reports to ensure that the relevant marketing people are fully always informed.
Maintain accurate records & monitoring of the achievement of weekly/cycle objectives and to submit reports as requested to ensure effective communication is maintained with management.


Develop and manage an effective marketing team through formal and informal coaching, monitoring, and training.
Align own and team activities to BAT strategy, policy, processes, values, and principles.
Provide support to the trade through regular and accurate communication, problem solving, specialized advice and fair trade.
Seeks opportunity for growth and development as a leader.


Implement and establish close working relationships with partners (distributors, wholesalers, and retailers) in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
Keep the team fully informed at all times of objectives, progress, and future action plan in order that effective planning and in-market activities can be implemented.


Lead by example in the innovation area by trying new ways of doing existing work, embracing, and promoting change through new solutions, ideas and strategies that has worked elsewhere.


Relevant university degree (e.g., Bachelor of Commerce, Bachelor of Business Administration)
Two years of experience in sales and marketing in an FMCG environment (preferred)
Desired previous working experience in Garissa, Wajir and Mandera
You also have a valid driver’s license and ability to drive a manual transmission car
Good negotiation and influencing skills and capable of obtaining agreement through persuasion rather than through lines authority
Basic computer proficiency and skills in Microsoft applications
Strong attention to detail, quantitative and analytical skills
Excellent communication and relationship building skills (trade partnership)
Dynamic, innovative, motivated, and proactive



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About British American Tobacco (BAT)

Few companies founded in 1902 are still going from strength to strength. Fewer still are leaders in more than 55 markets. And with one billion adult smokers around the world, we manufacture the cigarettes chosen by around one in eight of them. We take our business and our impact very seriously. We know the tobacco industry is a controversial one, and so it’s all the more important that we act responsibly, from the sourcing of tobacco leaf right through to how we market our products to adult consumers. Global to local Our business operates at a local, as well as global, level. We don’t own tobacco farms or directly employ farmers. More than 1,000 BAT leaf technicians worldwide support some 90,000 contracted farmers worldwide. We are a part of many local communities - both large and small - around the world, and in many countries we are the top employer and the company of choice for people employed at every stage of our supply chain. In 2015, we sold 663 billion cigarettes, made in 44 factories in 41 countries. We employ more than 50,000 people worldwide, with many more indirectly employed through our supply chain. British American Tobacco alone contributed approximately £30 billion to governments worldwide in excise and other taxes in 2015. Acting responsibly We take pride in the responsible way that our businesses are run. And the recognition and awards we’ve received over the decades show it’s not just us who think we’re doing the right thing. We were the first tobacco company to be included in the Dow Jones Sustainability Index in 2002 - and we’ve been included every year since. We know that in order to continue our success and grow our business we need to operate sustainably. And that will depend on us satisfying not only our shareholders, but also our many other stakeholders.