Head of Emerging Consumers Innovation

Job Purpose and Key responsibilities

Reporting to the Emerging Consumer Director, the role holder will be responsible for growing the number of customers by developing innovative solutions (products, processes & technology) for individual & SME emerging consumers using agile innovation model. He/She will also be responsible to set up and own emerging consumers agile innovative models for solution development inclusive of projects supporting consumer, product and process innovation. He/she must have a strong innovation delivery record, proven and impressive innovation project leadership & agile project management experience.


Key responsibilities

Drive growth of number of customers by developing innovative solutions (products, processes & technology) for individual & SME emerging consumers
Design, Set up & own the agile innovative model for solution development within the segment
Collaborate with head of SMEs & alternate channels and externally in tailor-making solutions for potential clients
By adopting agile way of working to drive customer centric innovation & speed to market
By reviewing customer segments & build a data-driven view of their needs
Collaborate with the head of SMEs & alternate channels to identify unaddressed needs in target segments & build targeted solutions.
Execution of the emerging consumers innovation projects for the business ensuring use of agile methodology;
Appraise projects for commercial viability;
Coordination of innovation projects across the business to ensure timely and on-budget delivery;
Ensure appropriate cross functional representation to deliver innovation projects
Manage idea collaboration from stakeholders to drive a continuous pipeline of innovative solutions;
Ensure innovation projects are managed with an urgent sense of testing, learning and delivery;
Continuously scan the external and global environment for new products and solutions that will give Britam a competitive edge and with a focus on enhanced customer satisfaction and experience;
Continuously identify opportunities to partner with other organizations (beyond Insuretechs, Fintech, Banks etc.) to deepen insurance penetration in the region;
Develop and maintain strong professional and collaborative professional relations with project teams and stakeholders;
Develop and present proposals, update issues and findings to EMC Director inclusive of suggestions, risk mitigations, cost benefit analysis and action plans;
Develop complete project design and execution documents with task-level project plans to manage external partners and cross functional teams;
Collaborate with project team members to identify business requirements.
Delegated Authority:  As per the approved Delegated Authority Matrix
Perform any other duties as may be assigned from time to time

Key Performance Measures

Drive increase in number of customers
Drive increase in EMC top-line sales
Increase go-to-market time for new & revised solutions
Setting up of design sprint solutions development process
Commercial roll-out of three bite sized products
Rollout of process innovations including Telematics, Digital wellness & any other identified during the year
Development of Emerging consumers engagement strategy

Knowledge, experience and qualifications required

Minimum 5 years’ experience in a similar role with proven innovation experience;
University degree in Engineering, IT or Commerce
Project Management certification and experience
Proven ability to review and appraise commercial viability of projects
MBA will be an added advantage
Leadership category responsibility framework (Core Competencies)

Change Leaders in Britam need to

Strategically lead a function to service customers from a sustainable and growing customer base whilst increasing profit;
Continuously configure and adapt the functional area to most effectively suite the future view of the business;
Introduce new concepts so that they are adopted appropriately at the right time (manage the rate of change);
Be in touch with the changing industry, customer needs and international best practice;
Improve the efficiency of the function by appropriately challenging managers about operational and tactical issues;
Ensure the function has the most appropriate people capability through effective inspirational leadership, people development, and optimized succession planning;
Ensure clarity of expectations for individuals in the function and other stakeholders across the group;
Facilitate functional integration;
Ensure the development and establishment of appropriate behavior and values (culture) within the function that aligns with the strategic direction and values of the business;
Co-ordinate between functions and divisions to ensure optimization of the value chain and resources;
Ensure alignment of strategy, objectives and deliverables within the function;
Develop innovative partnerships and distribution channels to increase Britam’s market penetration;
Ensure a seamless experience for Customers;
Appropriately allocate funds and capital to maximize shareholder value;
Adequately manage operational risk;
Increase operational efficiency;
Provide access to accurate and consistent information and services across all channels,
Improve quality and speed of decision making across the business.


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About Britam

Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. The group offers a wide range of financial products and services in Insurance, Asset management, Banking and Property. Our Mission is to provide outstanding financial services to our customers. Our Vision is to be the most trusted financial service partner. We aim to provide our clients, with an unmatched offering, ensuring first class solutions that help secure the future.