Overview

Growth Marketing Manager

Responsibilities:

Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
Manage new media partnerships end-to-end to drive measurable growth;
Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance;
Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

 

Requirements:

Bachelor’s Degree in Arts or Communications, or any other related field;
Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation;
Proven marketing management experience with strong ownership and emotional intelligence;
Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter);
Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures;
Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible;
Business level fluency in English and native level fluency in the designated local language;
Execution oriented mindset – with the humility, drive, and scrappiness to get it done.

 

MODE OF APPLICATION

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About Binance

Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com