Key Accounts Representative-HORECA & Institutions
Job Type Full Time
Qualification BA/BSc/HND
Experience 1 – 3 years
Location Nairobi
Job Field Sales / Marketing / Retail / Business Development
About the Role

Reporting to the Key Accounts Manager, the Key Accounts Rep-HORECA & Institutions will be responsible supporting the development of long-term sustainable relationships with HORECA channel and Food Service Institution partners with the objective of growing presence, visibility, volume and profitability of BIDCORO products within the Food Service and Hospitality channel across all major towns in Kenya.

The Key Accounts Rep-HORECA & Institutions will work closely with BIDCO / BIDCORO commercial teams, supply chain, finance and our distribution partners to ensure all HORECA and Institutional Partner demands are fulfilled to the best potential and ambitions of BIDCORO. He/She will  deploy customer relationship management tools with top HORECA organized chains & Institutional partners, and supervise and motivate the on-premise merchandising team by inspiring and leading from the front in capability building, coaching and mentoring.

In collaboration with the Key Account Manager, The Key Accounts Rep-HORECA & Institutions will develop and implement programs to drive profitable growth, loyalty and expand the footprint of BIDCORO brands across the various HORECA sub channels and Institutions, identify new revenue growth opportunities with major HORECA partners, and develop joint business plans with key partners to capture HORECA value and volume share within all beverage categories BIDCORO participates in.


We are looking for a candidate who has a Degree, proficiency in English and Kiswahili, has professional training in Sales and Marketing, 3 years in a Key account management role with good sales track record, 1-year experience in managing HORECA accounts.

In addition to the specific work experience and skills, the candidate should have the following personal qualities: Act as a Business Owner, Collaborative and Adaptive, Good in Project Management, Self-Driven and Persistent Winning Attitude, Performance-driven, Great at building relationships, Strong Communication Skills and Team Player.


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About BIDCORO Africa Ltd

BIDCORO Africa Ltd is a partnership between BIDCO Africa Ltd. and CORO A/S based in Denmark, formed to develop and deliver products specifically to suit the needs of the East African consumer. BIDCO is the largest and fastest growing manufacturer of consumer products in East Africa, selling 48 brands in 17 countries with a far-reaching sales and distribution network. CO-RO is one of the world’s leading providers of fruit based soft drinks, selling in over 80 countries worldwide and delivering innovative products that refresh and delight consumers with great taste and amazing experiences. BIDCORO runs a factory based in Ruiru and employs around 50 employees covering Manufacturing, Quality Control, Marketing, Finance, Supply Chain, Sales and HR.