Overview

Content Writer

Responsibilities

Research industry-related topics (combining online sources, interviews and studies)
Write clear marketing copy to promote our products/services
Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed
Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

MODE OF APPLICATION

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About Attain Enterprise Solutions Ltd

Text Book Centre (TBC) is the biggest and most diversified book-seller in Africa. It was founded in 1964 as a partnership between two businessmen in Kenya, Mr. S V Shah and Mr. M J Rughani. TBC has over the years grown tremendously to become the leading bookstore chain in Kenya. Its retail, wholesale and distribution services have unrivalled capacity to meet the demands of Kenya's vibrant education sector.