Social Media & Content Marketing Intern

Job Description

The Social Media & Content Marketing Intern must have great relationship management skills, be an effective communicator, and understand the business life cycle SMEs in Africa go through.
The successful candidate will report to the Marketing Specialist – Digital and Creative and will also work closely with the Manager – Digital and Creative and the Director of Marketing & Communications, with the objective to maintain our relationships with our internal and external stakeholders.
The successful candidate will be part of a dynamic international team and will be based in Nairobi. This is a great opportunity for a customer champion with a passion for ensuring SMEs, learning, and development play a central part in Africa’s transformation.
The Social Media & Content Marketing Intern is responsible for assisting in delivering quality and engaging content for different audiences on all our media assets as well as managing client relationships

Key Responsibilities

Write compelling content including social media posts, blog posts, email marketing messages, presentation content and web copy
Build and maintain a content marketing calendar to deliver purposeful content on our social media and community platforms
Work closely with marketing teammates and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
Respond and direct customer responses/inquiries that come through our media assets including – calls, WhatsApp, email, social media platforms (Facebook, Instagram, Twitter) and website
Serve as an exemplary writer, consistent with AMI’s tone and mission. You write clean, concise, well-polished copy
Database management – adding new contacts to our CRM database as well as labeling and managing the contact lists
Engage with our audiences during events – live tweeting, live streaming etc.
Support the marketing department in daily administrative tasks or any other tasks assigned

Skills & Attributes

Excellent verbal and written communication skills
A passion for content marketing and familiarity with content creation within various media platforms including social media
Passion for the marketing industry and best practices
A commitment to AMI’s values of excellence, innovation and accountability
Thrives in a fast-paced, entrepreneurial environment
Ability to manage multiple projects and juggle priorities
Absolutely rock-solid integrity

Education And Experience

Undergraduate degree from an accredited university or equivalent experience OR current enrolment in a related BS/BA
Familiarity with marketing computer software and online applications. Previous experience using customer relations or CRM systems will be an added advantage.



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About African Management Initiative (AMI)

The African Management Initiative (AMI) is a Pan-African social enterprise that empowers African managers and entrepreneurs through practical and accessible learning and development tools. AMI combines a cutting-edge web and mobile learning platform with content from Africa's most prestigious business schools and an innovative peer accountability system to deliver real results for individuals and organisations. Our vision is for 1 million African managers performing effectively and responsibly by 2023. Empower your people. Build your business. Lead Africa